The names chosen for the perfumes are the phonetic translation of Arabic words: on every package you can discover the meaning in English and French. Every fragrance praises inner beauty, the bottles almost entirely lacquered ? except for the central part where a strip of transparent glass appears ? to remind us of the niqab veil, which leaves a glimpse only of the eyes of the person who wears it. The stopper with its half cut recalls the sloping points of modern buildings in the Middle East, completing a masterful blend of traditions and contemporaneity. An invitation to discover the intrinsic mystery of every perfume, beyond all dogma or ideology.
